Now focus on the function and positioning of dealers and suppliers: the positioning of dealers is based on their own roles, to find the target customers according to their own product characteristics, and only provide customers with products and services that have already been sold. Dealers generally endorse themselves with well-known brand products, and customers generally accept products first and then accept dealers. The supplier is from the customer's point of view, according to the needs of the customer, to integrate the corresponding products and service resources to meet customer needs. Suppliers use their own channels for brand development. Customers generally recognize the supplier's brand first, and the car wash shop joins to accept the products and services provided by the supplier.
In the past few decades, because there is no strong channel provider, it is basically a business model-distributor model dominated by manufacturers. In recent years, some regions have begun to have more influential channel providers, and there is greater integration of product resources. The ability to start to gain customer recognition, the channel supplier-supplier model began to have a certain influence in the market. Even the direct transformation of the factory as a channel integrator, the original dealer network directly transformed into a supplier, can foresee that there will be several more influential channel dealers in the market in the future, the business model is similar to the US NAPA, AutoZone But certainly not exactly the same. In addition, there is also the concept of service providers, mainly to provide marketing solutions, profitable projects, management systems and other means to solve customer management problems, marketing issues, profit issues and so on.