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How to do market positioning in a car wash shop

Date: Jul 24, 2019

Why is market positioning the first place in the market? The most done thing before opening a store should be the market survey of car wash shops, the daily operation of other peers in the location, the business grade and passenger flow, and the operating projects. The main content of the understanding. Only after fully understanding the situation of the opponent can we better formulate our own business route to complement each other. Whether it is a big food stall or a professional store is very important, it is about the future sustainable development and the expansion of new business.

How to do market positioning in a car wash shop

Store preparation. The key is to find a store with sufficient room space (preferably above 150 square meters, below 150 square is not conducive to future development), because indoor car wash will be the trend of the future beauty industry, indoor car wash will inevitably eliminate open-air car wash . In addition to the area must be large enough, we must pay attention to the following points: the rent should be reasonable, too expensive to be able to draw. There must be enough parking space at the door, otherwise the washed car has nowhere to stop. There are no traffic lights near the roadside, and no green belts in the middle of the road can make the car turn around at any time. There are two best entrances. If there is only one market, it is better to enter and exit the two cars at the same time.

How to do market positioning in a car wash shop

Operating projects. Car beauty shop should of course focus on car wash beauty, but what is the specific beauty project? Write it here (Note: just the beauty part): new car waxing, hand waxing, machine waxing, interior Cleaning, interior disinfection, engine room cleaning, sealing glaze, coating, leather maintenance, etc. As for how to do the above mentioned items? It will be listed in detail in the following text. Written in writing can only give a rough estimate, which is a reference for the specific operation in the future. If you want to be a one-stop car beauty maintenance center, you need to prepare more new projects to provide you with a complete set of services.